About

Founded in 2017 by Hany Hafez in Anaheim, California, Alexandria Fragrances emerged from Hafez's vision to democratize luxury perfumery. Drawing on his childhood experiences in his family's fragrance shops in Cairo, Egypt, and his subsequent observations of the high pricing and inconsistent performance of niche fragrances in the US, Hafez set out to create high-quality, long-lasting scents that are accessible. The brand is known for both its "original creations" and its "inspired by" fragrances, blending natural ingredients with top-quality synthetics to deliver "bold blends, unexpected twists, and unforgettable moments."