A niche fragrance brand from Seoul, South Korea, founded by Jun Lim in 2020. The brand aims to empower individuals to discover and express their true identity through rule-breaking and unconventional scents, challenging conformist culture while honoring Korean aesthetic traditions.
Playful, nostalgic, and sweet, evoking childhood memories of carnivals and candy. The scent captures a sense of innocent mischief and the magical feeling that anything is possible.
2024
Playful, seductive, and unapologetically bold. The scent combines sweet, comforting notes with a raw, animalic edge, creating a vibe that is both deliciously tempting and dangerously addictive.
Mysterious and complex, embodying a duality of light and dark. It combines vibrant, juicy fruitiness with a seductive, smoky depth, creating a captivating and unforgettable presence.
Indulgent, sensual, and primal. It evokes the feeling of an intense, tropical obsession, blending juicy sweetness with a dark, addictive core.
2023
Rebellious, bold, and chaotic, for those who are unapologetically themselves and live life on their own terms.
Mysterious and sensual, blending ethereal white florals with a warm, subtly forbidden sweetness. It evokes a sense of intriguing defiance and hidden pleasures.
Vibrant, defiant, and celebratory, with a rebellious and earthy twist on a classic rainbow floral concept.
Intimate, sensual, and comforting. The scent evokes a feeling of raw, unfiltered passion and cozy, skin-like warmth.
Intoxicating, sensual, and rebellious. The combination of boozy cognac, warm spices, and rich woods evokes the feeling of a passionate, spontaneous, and lust-fueled night.
Decadent, intoxicating, and indulgent. The scent evokes a sense of luxurious escape and cozy, sweet warmth, perfect for an unforgettable night.
Luxurious, indulgent, and secretive. The scent evokes a sense of forbidden pleasures and mischievous, late-night encounters.
The fragrance evokes a sense of sensual indulgence and passionate intimacy. It's both playful and profoundly deep, capturing the feeling of a secret, hedonistic encounter. The name itself suggests a provocative and unapologetic character.
Primal, raw, seductive, and unapologetically dirty, evoking a sense of untamed sensuality and dark allure.
Mysterious, sensual, and alluring, evoking the thrill of forbidden love and secret encounters.
2023
Playful, seductive, and mischievous. It evokes the image of a 'good girl gone bad,' blending innocent sweetness with a daring, grown-up edge. The mood is confident, charming, and a little bit dangerous.
A bold, sensual, and animalic fragrance that evokes primal instincts and untamed wilderness, with a provocative yet refined essence.
A dark, sweet, intoxicating, and sensual fragrance with an illicit and addictive quality.
A bold, unconventional, and liberating fragrance that defies expectations with its rebellious and surprising blend of green, sweet, and woody notes.
Earthy, comforting, and unique, evoking the serene yet rich aroma of wet soil after rain, with an unexpected touch of dark, complex sweetness.
A transformative scent that begins with a clean, innocent freshness reminiscent of freshly laundered sheets, gradually evolving into a warm, sensual, and unapologetically 'dirty' embrace, evoking the intimate warmth of skin-on-skin contact.
Playful, sweet, mischievous, and seductive, embodying a joyful and indulgent chaos.
Indulgent, playful, and sophisticated, with a rich gourmand sweetness and a hint of rebellious charm.
A deliciously addictive journey into the dark side of indulgence, blending comforting sweetness with smoky, daring notes.
A sophisticated and warm fragrance with a mysterious and bold character, evoking the feeling of rich, lingering memories.
A sensual and indulgent fragrance that explores the duality of sweetness and darkness, inviting surrender to hidden desires and unexpected beauty.
A dark, mysterious, and luxurious fragrance with a bold and rebellious edge, evoking a sense of forbidden indulgence and untamed power.
A sophisticated and indulgent gourmand experience, evoking the irresistible allure of refined sweetness with a playful yet addictive character.