The brand is a highly successful celebrity-endorsed fragrance line launched by American recording artist and entertainer Britney Spears. It transitioned from a teen pop idol's venture to one of the most successful celebrity fragrance brands of the 21st century, known for its accessible and appealing scents.
2022
A bright, uplifting, and dreamy floral scent, perfect for a sunny day.
2004
Youthful, fresh, feminine, and alluring.
2005
Playful, enchanting, sweet, sensual, feminine, fun, flirty, youthful, delicious, mesmerizing, irresistible, captivating, alluring, nostalgic, sophisticated.
2020
Joyful, sweet, and festive with a playful and soft fruity blend.
2023
A wonderfully fresh, tropical, and sweet scent that is youthful, bright, and pretty.
2006
A sweet, fruity, and mysterious fragrance with a seductive floral heart, perfect for evening wear.
2022
Sweet, playful, and alluring with a creamy, fruity, and floral essence.
2018
Seductive, provocative, and empowering, encouraging individuality and breaking free from expectations.