Fūm is an artisanal fragrance brand based in Los Angeles, California, that creates perfumes in micro batches using high-quality aromatic materials and botanical essences. Founded in 2018 by perfumer Miss Layla, the brand emphasizes the ancient connection between scent and human experience, viewing perfume as olfactive art that fosters identity and connection.
Tropical, exotic, creamy, and sensual, evoking a vibrant sunset experience with a blend of sweet florals and warm, rich undertones.
A sophisticated, rich, and slightly sweet gourmand experience, evoking a sense of decadent indulgence with earthy undertones and a fanciful charm.
A primordial and untamed floral marine experience, evoking ancient landscapes, towering flora, and a deep, sensual connection to nature's earliest forms.
A serene, mystical, and grounding fragrance inspired by Japanese tree spirits and the calming essence of an ancient forest, offering an invigorating yet tranquil experience.
An ancient, profound, and green fragrance that tells a story of mutualism, life, death, and resurrection, evoking a unique connection to nature and its cycles.
Uplifting, elegant, and sensual, inspired by the fresh, vibrant scent of citrus blossoms and the joyful activity of pollinating nature.
2022
An adventurous, free-spirited, and nostalgic journey on the open road, evoking earthy warmth, smoky comfort, and the promise of new beginnings.
Mysterious, introspective, spiritual, and smoky, evoking a journey into the unknown.
A frosty, woodland, and tranquil scent, evoking the delicate beauty of a crocus flower emerging in winter snow. It is enchanting, velvety, and narcotic with a dry and soft character.