Hugh Parsons established his company in 1925 at 99 Regent Street, London, initially specializing in high-quality silk ties and accessories. Inspired by master tailors and a military background, he infused his creations with tradition and innovation. The fragrance range, launched in 1998, translates this British essence into scent, with a distinctive "Made in Italy" touch.
An elegant and sophisticated tribute to London's Regent Street, blending classic tradition with a modern, cosmopolitan feel. It evokes a sense of timeless luxury and refined craftsmanship, with a floral and aromatic freshness giving way to a warm and sensual depth.
Sophisticated and Charismatic Elegance
A bold, rebellious, and sophisticated fragrance that captures the eclectic and vibrant essence of London's Camden Town, blending traditional elegance with alternative culture and an unpredictable spirit.
A sophisticated, dynamic, and modern urban essence, evoking a sense of luxury, creativity, and adventurous spirit inspired by the iconic King's Road in London.
Vibrant, joyful, energetic, and artistic, evoking the bohemian and colorful atmosphere of Notting Hill.
A sophisticated and refined fragrance that embodies the dynamic spirit, history, culture, and enduring elegance of Oxford Street, ideal for a lively and elegant man.
Daringly sophisticated, rebellious, and distinct, embodying unconventional beauty with a classic elegance.
1998
A sophisticated, elegant, and timeless scent embodying the classic essence of London, with a balance of vibrant freshness, aromatic spice, and warm woody-ambery sensuality.
An elegant, regal, and refined fragrance capturing the essence of British majesty and historical prestige with aromatic, floral, and spicy notes.