Founded by Dana El Masri in 2014, Jazmin Sarai is an artisan line of small-batch, unisex perfumes and scented products. Dana, a trained perfumer, interdisciplinary artist, lecturer, and storyteller, draws inspiration from both contemporary landscapes and her deeply rooted Egyptian/Lebanese cultures. The brand aims to shift perfumery from Eurocentric norms to a multi-faceted, multicultural universe of narratives, empowering communities through representation and education on cultural identity within perfumery.
A green, earthy, and floral fragrance evoking the natural beauty of a desert oasis, with artistic and nostalgic undertones.
Playful, elevated, and sophisticated, with a bright, tart, airy, and whimsical character that balances warmth and coolness.
A comforting, warm, and sensual fragrance evoking self-love and intimacy, with honeyed floral and musky-woody undertones.
Calming, delicate, elegant, and luxurious, evoking a natural and floral serenity.
A sunny, natural, and uplifting jasmine soliflore that is bright, refreshing, and poetic, evoking nostalgic dreams and memories.
A captivating and edgy fragrance evoking the raw energy of 70s live rock 'n' roll, with a boozy, smoky, and earthy character that is both comforting and mysterious.
A fresh, green, and woody scent reminiscent of the Mediterranean sea and mountains, with a cultural depth inspired by Lebanese music icon Fairuz. It evokes a sense of natural beauty and cultural heritage.
2023
Earthy, mystical, and comforting, evoking ancient wisdom and the serene atmosphere of misty mountains, with a subtle sweetness.
A warm, intimate, and evocative scent that is both nostalgic and intense, centered around burning embers and a sweet, smoky aura, inspired by a passionate and enduring love.
A vibrant and fresh urban scent that evokes the imagery of neon lights on wet city streets and lush botanical gardens after a summer rain. It's zesty, green, dewy, and floral with an underlying woody and metallic edge, suggesting a unique blend of nature and city life.
Warm, intimate, nostalgic, soulful, comforting, and slightly rebellious, reminiscent of a cozy, smoky diner scene with a cup of coffee.