About

Jo Loves is a British niche perfume brand founded by the renowned perfumer Jo Malone in 2011. Malone, an 'English scent maverick,' established Jo Malone London in 1994, later selling it to Estée Lauder Companies in 1999. After a five-year hiatus from the fragrance industry, she launched Jo Loves, a new venture inspired by her personal memories and the moments in life she cherishes.