Jorum Studio is an independent fragrance brand based in Scotland, founded by perfumer Euan McCall and designer Chloe Mullen. It emerged from Jorum Laboratories, established by McCall in 2010, which initially focused on formulating fragrances for other brands. The brand is known for its modern, poetic fragrances crafted in-house with an unconventional spirit, blending classical techniques with innovative compositions.
A rugged, earthy, and mysterious scent evoking wild, untamed woodlands and the essence of the 'Green Man'. It combines the freshness of the forest with hints of human warmth and tools, creating a complex and intriguing natural aura.
2024
Askr evokes a mystical and ancient atmosphere, characterized by dark, ozonic elements, rugged botanicals, and tendrils of resin smoke. It suggests a journey from primordial waters to papery driftwoods and echoes of ancient voices, creating a natural, atmospheric, and profound sensory experience.
A reflective, nostalgic, and melancholic scent evoking the warmth of old books and hazy memories of rural landscapes. It combines aromatic, woody, and leathery elements with a subtle waxy sweetness, creating a comforting yet solitary emotional tone.
Mysterious, ethereal, and meditative. It evokes the essence of ancient, mist-shrouded coniferous forests, deep spirituality, and the profound calm of resinous incense. The scent is atmospheric, quietly magnetic, and offers a contemplative experience.
Mysterious, complex, and edgy; intellectual and subtly dark, blurring the lines of perception and materiality.
A smoky, warm, mysterious, and rugged scent, evoking the essence of a seaside campfire with hints of citrus and a salty, boozy undertone.
2024
A vibrant and wild natural landscape, where delicate blossoms emerge from rugged urban environments. It evokes a sense of contrasting beauty, fresh and untamed, with an earthy undertone.
A natural, wild, and evocative berry scent, reminiscent of foraging in a lush, green landscape. It has a comforting and restorative essence, like a secret berry patch in a serene forest.
A fresh, green, and earthy fragrance with vibrant fruity and citrusy undertones, evoking a natural and novel freshness.
A decadent, rich, complex, and indulgent fragrance with a velvety and soft touch, evoking a luxurious and baroque atmosphere.
2023
A sensual, intense, and intriguing fragrance with a sweet yet complex character. It evokes a playful yet bold and slightly mysterious mood, reminiscent of vibrant carnival frivolities and a hallucinogenic dream.
2015
A vibrant and fresh scent evoking the essence of ripe green tomatoes and their leafy vines, balanced with herbal, spicy, and woody undertones, reminiscent of a culinary creation.
A unique, fresh, green, and slightly tart scent with floral, woody, and spicy undertones, evoking a mysterious and ethereal lochside atmosphere.
A rugged, wild, and cold interpretation of a rose, infused with mineral and earthy undertones. It evokes the image of a resilient flower on a stormy, rocky coastline, possessing a melancholic yet natural essence.
A warm, rich, and intoxicating fragrance evoking the ambiance of a distillery or an aged cellar, with boozy, sweet, and woody notes creating a sophisticated and comforting aura.
Earthy, mysterious, elegant, and unique, evoking an autumnal, dewy forest and refined punk aesthetic.
Comforting, warm, intimate, slightly gourmand with woody and musky undertones.
2025
A vibrant, natural, and nostalgic spring scent evoking sun-dappled meadows, fresh florals, and warm hay, reminiscent of childhood memories in rural Scotland.