Founder and perfumer Mason Hainey launched the brand, formerly known as MIZU, in 2012, based out of Rhode Island. The brand is deeply inspired by the beauty of nature and the belief that fragrance can act as a form of self-expression and a way to ground oneself in the present moment.
A light, clean, and versatile fragrance with a comforting and radiant feel, evoking soft sunlight, fresh linen, and ripe fruit for a subtly magnetic personal scent.
2022
Ethereal, mysterious, and naturally elegant, evoking a fantastical, shape-shifting floral landscape after the rain.
A comforting, sensual, and warm neo-gourmand experience evoking life's simple pleasures, reminiscent of coffee, vanilla, and soft music. It is described as having a gentle trail of musk and being a luminous gourmand.
2021
A warm, vintage, and comforting fragrance with a sophisticated and slightly mysterious aura, evoking the ambiance of an old library or antique filled room.
2021
Ethereal, cool, fresh, and floral, with a delicate balance of citrus and soft woods, evoking the serene and mystical atmosphere of a moonlit garden at dawn.
A calming, spiritual, and grounding fragrance with a warm, woody, and subtly sweet smoky essence, evoking a sense of tranquil mystery and connection to nature.
A fresh, clean, and uplifting scent that evokes the serene and renewing feeling of clear skies after a passing rain shower, embodying freedom and self-discovery.
Artistic, serene, and introspective, evoking the clean, textural atmosphere of a painter's studio with a fresh, woody-floral character and a unique, modern edge.
A sacred and tranquil fragrance with a natural, woody, and floral character, evoking the mystery of ancient temples and blooming forests, touched by incense and resin.
Warm, comforting, and nostalgic, evoking the feeling of an old, favorite leather jacket or exploring an antique bookshop. It suggests a sophisticated and personal scent experience, imbued with a sense of memory and wanderlust.
2023
Natural, serene, and grounding, with an earthy freshness that evokes the feeling of a windswept meadow.