Rite of Way
About
A contemporary fragrance brand from Brooklyn, NY, founded in 2025 by Alex Brands. It aims to redefine fragrance as a wardrobe staple, creating spirited scents inspired by ancient archetypes to help individuals explore their inner selves.
Fragrances
Outer Realm
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Mysterious, energetic, and exploratory, with a modern and striking essence, inviting a journey into the bright unknown through tension and release.
Outer Realm By Shawna X
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Vibrant, mysterious, and otherworldly, evoking a sense of wonder and electric energy, with artistic depth and a striking presence.
Rising Sun
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A warm, powerful, and transformative scent that evokes the triumph of daybreak and radiant purpose, combining spicy, woody, and sweet notes with a leathery undertone.
