A global lifestyle brand renowned for its 'classic American cool' style, fusing East Coast classics with a laid-back, West Coast twist. The brand is driven by an ever-optimistic vision to break conventions and celebrate individuality, with a strong emphasis on inclusivity and sustainability.
2020
Energetic, confident, and modern with a rebellious edge, inspired by music and creativity.
2021
Energetic, bold, and ambitious, embodying a modern masculinity with a blend of vibrant freshness and warm, sophisticated woods.
2024
Energetic, confident, and modern with an adventurous spirit.
Fresh, Modern, Warm, Invigorating
1995
A fresh, invigorating, and comforting scent that evokes the freedom and optimism of an American road trip. It has a classic and masculine appeal.
2024
Fresh, confident, classic, adventurous, masculine, and timeless.
1996
Bright, uplifting, clean, fresh, adventurous, and energetic. Evokes a youthful and spirited attitude.
2024
A playful, energetic, and comforting scent that embodies modern femininity and celebrates everlasting friendships, with a nostalgic nod to classic American cool.
2008
Sunny, tropical, beachy, refreshing, and relaxed, evoking a perfect summer day.
2024
Refreshing, pure, positive, and natural energy, evoking memories of a perfect summer day at the beach; cheerful, happy, and joyful.
2018
Energetic, youthful, modern, confident, free-spirited, and bold.
2018
Bright, energetic, and modern feminine scent with a fresh and fearless energy.
2025
A vibrant and energetic summer escape, evoking the bold spirit and sunny atmosphere of Miami with a fresh and aromatic essence.
2024
Fresh, energetic, summery.