The note of Mûre unfolds with a captivating duality: initially a vibrant, almost electric tartness, akin to a freshly plucked berry bursting on the tongue, followed by a luscious, deep sweetness. It possesses a characteristic 'purple' aroma, dense and rich, reminiscent of sun-warmed fruit on the vine, often with a subtle, leafy green undertone that speaks to its natural origin. Its texture is juicy and succulent, with an almost jam-like stickiness as it evolves. Projection is typically moderate to good, lending a delightful sillage, and its longevity can range from a bright top-to-heart presence to a more subdued, musky-fruity drydown, often depending on its molecular construction or natural extract quality. It can lean effervescent and sparkling or become dark and almost wine-like, depending on the surrounding accords, yet always retains its signature plump fruitiness.