Founded by Swedish artist and product developer Johan Bergelin, the brand launched its first five fine fragrances in 2017 after a two-year creative process with artisans across Scandinavia, France, and Italy.
2025
Darkly sophisticated and unsettlingly clean, with a hint of 80s excess.
A powerful and spiritual connection to the ocean, capturing the wild, salty air and the exhilarating energy of big wave surfing. It's adventurous, raw, and natural.
Mediterranean chic, capturing a breezy, nostalgic, and sun-drenched afternoon on the Isle of Capri.
2017
Mysterious and worldly, evoking a late-night scene in a bustling, aromatic Southeast Asian city. The mood is smoky, spicy, and slightly gritty, blending tradition with a modern edge.
2017
Rebellious, counter-culture, and reminiscent of the 90s West Coast.
Artistic, rebellious, and contemplative, inspired by a provocative performance art piece. The scent evokes a sense of earthy transgression and intellectual depth.
Inspired by the 1960s counter-culture, the Merry Pranksters, and the peace-loving values of John Lennon and Yoko Ono. The vibe is psychedelic, earthy, and advocates for learning and understanding.
2021
A playful, bursting and woody scent that evokes a sense of freedom and adventure, reminiscent of the hippie trail in the late 1960s.
Rebellious, sultry, and enigmatic, evoking the spirit of a historic uprising with a bold and spicy character.
Exotic, warm, and bohemian, evoking the vibrant and hedonistic energy of Marrakesh in the 1960s and 70s.
2017
Nostalgic and sensual, evoking the vibrant, smoky, and glamorous nightlife of 1950s pre-revolution Havana. It carries a sophisticated, slightly dangerous, and alluring mood.
An androgynous and edgy scent that captures the cold, fresh, and gritty atmosphere of Parisian concrete alleyways. It has a modern, minimalist, and slightly rebellious feel.
A tribute to the vibrant and rebellious spirit of 1980s Miami, blending coastal freshness with an edgy, artistic energy. It evokes the era of 'Miami Vice,' with its pastel colors, cultural diversity, and a sense of living on the edge.
Playful, unconventional, and slightly rebellious, blending sweet nostalgia with earthy, green notes.
2017
Bohemian, artistic, and rebellious, inspired by 1960s counter-culture, freedom, and creativity.
2018
A rebellious, sun-drenched tribute to 80s glam rock on the Sunset Strip. It's the scent of freedom, music, and warm California afternoons, blending edgy, spicy notes with a fresh, aromatic brightness.
A psychedelic, natural, and earthy scent inspired by the deserts of Joshua Tree and the experimental, bohemian culture of Laurel Canyon in the late 1960s and 1970s.
A sun-drenched, bohemian escape with a rebellious, rock-and-roll edge. It evokes creativity and history, blending the brightness of a Mediterranean garden with a hint of a dark, storied past.
Inspired by the 1980s post-industrial music scene of Manchester, the fragrance evokes a sense of edgy, retro counter-culture. With keywords like 'gin & tonic and vinyl,' it captures an experimental and artistic mood, reminiscent of iconic bands and legendary clubs.