About

Founded by James Nguyen, known as Miju, the brand emerged from a personal journey of overcoming fragrance allergies developed during a 15-year career in hair color. Initially seeking natural alternatives, Miju delved into cosmetic chemistry and perfumery. The pivotal inspiration for the brand came from a vivid dream about a unique, story-rich fragrance described by a deceased loved one. This profound experience motivated Miju to pursue perfumery full-time, realizing that his sensitivities were to the overall composition of scents rather than specific materials, allowing for an unrestricted approach to creating olfactive stories.