OUAI
About
OUAI, pronounced "way," is a haircare, body, and fragrance brand founded by celebrity hairstylist Jen Atkin. The brand aims to offer a relatable and socially-connected approach to beauty, encouraging consumers to embrace imperfections and 'win life their OUAI.'
Fragrances
Dean Street
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Mood-boosting, fresh, clean, citrus, floral.
Melrose Place
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Chic, fresh, and modern floral with an LA vibe, evoking sunsets and avocado toast.
North Bondi
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A fresh, floral, and musky scent evoking a sophisticated beachy feel, suitable for day-to-night wear.
Rue St. Honoré
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Elegant, romantic, and Parisian, evoking a sophisticated floral essence.
