Founded in 2015 by Karen Young, originally as "Oui Shave," the brand rebranded to "Oui The People" in 2020. Born in Brooklyn and raised in Guyana, South America, Young's Caribbean influences deeply inform the brand's approach. Driven by a personal need to address razor burn and ingrown hairs, she established the brand with a commitment to inclusive, high-quality body care and fragrance, aiming to foster a positive relationship with beauty and self-acceptance.